Creative Agency · Amsterdam & Vilnius
This is the argument, before it is a picture. What the brand is claiming, who is meant to believe it, and why they would. Get it wrong and everything after it is expensive decoration.
Worn
A garment is bought on how it moves and on who it makes the buyer feel like. A flat product shot answers neither, which is why the good ones are always a campaign and never a catalogue.
Fashion · Accessories · Footwear · Eyewear · Jewellery
Felt
Nothing here photographs directly. Texture, scent and the effect on a face have to be carried by everything around the bottle, so the direction does the work the product cannot.
Beauty · Fragrance · Skincare · Cosmetics
Made
An object is judged on material and proportion, and both collapse under the wrong light. Most of this work is lighting, and the rest is knowing which angle the maker was thinking about.
Design · Interiors · Furniture · Objects · Lighting · Ceramics · Textiles · Homeware · Spaces
Served
A room is judged on how it feels to be seated in it, not on what is plated. That is a lighting and casting problem before it is a food one, which is why most venue photography looks like a menu insert instead of a reason to book.
Restaurants · Bars · Cafés · Openings
the product is rarely the problem.
the way it is seen usually is.
that is the part we work on.
See how we work(04) Ways to Work
Project & Ongoing
You know what you want to do, but not what it takes to do it. We work that out with you: what it should say, who it is for, and what has to be made. Then we make all of it and put it in market.
There is a date, and something has to be ready for it. We plan backwards from that day. The direction first, then the shoot, the site, the emails and the media, each finished in the order the launch needs them.
The name stays and almost nothing else does. We rebuild the positioning, the identity, the content and the site as one piece of work, rather than four suppliers each fixing their own corner. Then we launch it.
You do not have one project, you have a year of them. The same team stays on the brand and plans, makes and runs whatever is next: campaigns, content, media, the site. Nothing gets re-briefed from scratch.
(05) What We Look At
01 / 06
We are always looking for references and inspiration before we start.
Longer notes from the studio, published when there is something worth saying.
Design
Why we are falling back in love with the weight of natural materials, and what a travertine table understands about luxury that a plastic one never will.
Culture
The campaigns that changed fashion advertising: white backgrounds, black-and-white film, and the discovery that the person mattered more than the product.
Fashion
Three decades of one idea, explored deeply enough that it became a language. On fashion as architecture, and why consistency reads as originality.